What Is The Ideal Length of Your Content On Social Media Platforms
Charlinda Wednesday, July 19, 2017
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How long should a Twitter post be?
Well, how long is a piece of string?
In reality the 'ideal length' of any content is likely to vary depending on your niche/industry, your target demographic and the intent of said post. That said though, statistically speaking there are some useful guidelines to keep in mind when deciding how long to make any given post. Here we will look at what has been shown to be most successful across a variety of platforms...
On Twitter the ideal length for a post is apparently 100 characters. This is according to Twitter's own 'best practices' guidelines where they state that tweets of 100 characters or less enjoy 17% higher engagement. That's not an insignificant statÉ so keep it short and Tweet!
Research from Buddy Media though only somewhat supports this claim, finding that retweets peak for Tweets of 100 characters while longer ones do better than shorter ones. It seems that 100 is definitely the Tweet spot (sorry).
It seems that brevity is also preferred on Facebook where 40 characters and less seem to do best. Jeff Bullas conducted a study on retail brands on Facebook and found that short posts and particularly those below 40 characters would receive 86% higher engagement. Many more studies have similarly supported the idea that shorter-does-better on Facebook.
The point to remember is that people are in a rush. All the time. And especially on social media. If your content is really long, chances are they won't read the whole thing.
On Google+ your headline should be less than 60 characters. This doesn't only maximize the impact in terms of content but also the readability and appearance due to the way that Google+ works. If your content is too long then it will be truncated or it will appear on multiple lines.
That said, there is value to the longer headline seeing as it can be more enticing as click-bait. Find balance and experiment with both for your business. Note that your first sentence will also often show on Google+ and you can definitely use this to your advantage in piquing curiosity.
While it's not social media, chances are that you'll be integrating your social media strategy with content marketingÉ So how long should a blog post be?
According to a site called 'Medium' the content that gets the most attention is 1,600 words, taking the average reader 7 minutes to read. It seems that a little more depth is actually a good thing at this point!
Will your Customers value the change?
Most successful businesses know that success depends not only on having paying customers, but also involving customers in the creation and delivery of their paid-for services and products.
Once you are aware of the changes you require in your business, you have choice. You can research and implement the changes yourself, procure the services of a specialist and you can meet your customers in the moment and ask them what they would like. Involving your customers might not be practical in all of the areas mentioned above, but what changes if advocated by your paying clientele, could add more money to your bottomline?
Is It Worth It?
What if the measurement of worth in business is the contribution the change and your business is to your money flows, your lifestyle, your targets, customers and your future? Having a business is a co-creation between you and it towards your future. Are you clear on what you are looking to create as your future? If not, consider taking a moment and writing a list of 100 things you would like to be, do and have. Yes, 100 things. It's trickier than what you think.
Once you have completed the list, look at what is required from your business to physically actualise your list. Are the changes you are looking to implement into the business going to contribute to you having your desires life and living? Then by all means, implement it.
The Practice of Adaptive Leadership is an amazing book with insightful tools which can help you change not only yourself and your business but maybe even the world around you!