Once you've gone to all the effort of setting up your social media accounts the real work begins. If you thought it was hard choosing a profile picture, writing your bio and picking a cover image, well now you have to make sure that you are regularly posting high quality, interesting and engaging content on a highly consistent basis. Forever...
No biggy then!
While delivering consistently high quality posts on Facebook is hard though Ð and can present something of a steep learning curve Ð the good news is that you will only get better over time.
And to help you get a head start, here are some pointers that can help you to start being more engaging and interesting right now.
Write for Your Audience
Should you be funny or serious? Professional or chatty? There's no single answer to these types of questions Ð it all depends on the specific market that you're hoping to promote your products and services to.
And for that reason it pays to keep this in mind at all times. If you struggle to do so, then take a piece of paper and pen and profile your ideal customer. How old are they? What gender? What sort of job do they do? What are their hobbies? Goals and dreams? Write these things down and give that person a name.
From this point on, imagine that every single post you write is being written for them. This will help you to find the right tone. Remember: you won't please everyone, so focus on pleasing the right people.
It sounds obvious right? But you'd be surprised how many businesses forget this one key fact. How many times have you seen articles like 'The 10 Best Ab Exercises'? Probably a million right? So you're hardly going to click on it. On the other hand, if you're writing things like 'Why Sit Ups May be the WORST Way to Build Abs' then you just might pique someone's interest. Always ask yourself: would you read it?
Asking questions will allow you to engage with your audience, which is what 'engaging' means. Remember: most people are narcissists and as such they love a chance to make their opinion known.
While you can veer a little bit, remember that the people who are following you are doing so for a reason. They're interested in the niche/industry you operate in so make sure your content stays focused on that and doesn't meander.
Will your Customers value the change?
Most successful businesses know that success depends not only on having paying customers, but also involving customers in the creation and delivery of their paid-for services and products.
Once you are aware of the changes you require in your business, you have choice. You can research and implement the changes yourself, procure the services of a specialist and you can meet your customers in the moment and ask them what they would like. Involving your customers might not be practical in all of the areas mentioned above, but what changes if advocated by your paying clientele, could add more money to your bottomline?
Is It Worth It?
What if the measurement of worth in business is the contribution the change and your business is to your money flows, your lifestyle, your targets, customers and your future? Having a business is a co-creation between you and it towards your future. Are you clear on what you are looking to create as your future? If not, consider taking a moment and writing a list of 100 things you would like to be, do and have. Yes, 100 things. It's trickier than what you think.
Once you have completed the list, look at what is required from your business to physically actualise your list. Are the changes you are looking to implement into the business going to contribute to you having your desires life and living? Then by all means, implement it.
The Practice of Adaptive Leadership is an amazing book with insightful tools which can help you change not only yourself and your business but maybe even the world around you!