The secret to getting useful answers when quizzing your audience is to be specific with your questions. General questions will only get you general responses. Then you’ll be frustrated that your quiz didn’t help you at all.
But specific questions will result in better answers. You can start by identifying what you want to learn from your answers. Every quiz you design should have a clear goal. For example, a business owner wants to know how to price her hand-crafted baby blankets.
A general question might be: What would you pay for a hand sewn baby blanket?
A better, more specific question could be: What would you consider to be too high of a price for a hand-sewn baby blanket? (Please provide a dollar amount answer.)
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Focus on What You Need to Know
The first question is too open ended. You’re likely to get a wide variety of answers and not really know anything in the end. But the second question gives you more information. It shows you what your community is willing to pay for a blanket and more importantly, how much they won’t pay.
Even if the answers are varied, you can still see clearly an average limit that can serve as a boundary for your pricing. You’ll know without a doubt that you’re not pricing your products too high.
Follow Up a Question with More Questions
A content marketer wants to know if her clients would be interested in a new membership based product she’s thinking about launching.
She could ask her clients: Would you be interested in a content marketing membership product?
But a better question would be: Do you find that you need blog posts on a regular basis?
The content marketer could then follow up this question with more questions to give her more information. She might want to ask:
If yes, would you be interested in securing my services for $47 on a monthly basis for a flat fee?
Offer Multiple Choices
If you’d like, you can use multiple choice options in your quiz. This can be helpful when you have a general price range but aren’t sure yet just how much to charge. For example, a business coach needs to price her new video course. So, she asks this question:
What would be a fair price for a video course about social media marketing?
Asking for Written Answers
Sometimes you need to give your people a chance to provide a long-hand answer in their own words, especially if you’re trying to get to underlying motivations. So, ask for longer answers as needed, but don’t be annoying by requiring a certain number of words.
Even on brief surveys, you can offer an opportunity to add written comments or, better yet – provide a space to ‘Ask Me Anything’. These spontaneous queries are often a source of great ideas.
Choose the Right Number of Questions
Ask as many questions as you need to in order to gather the information you need. But be aware that the more questions you ask, the more time you’re asking for.
If you land on a quiz, your first thought is to guess how long it will take you to complete it. If it looks too long, you’ll probably close the survey before you even answer one question.
When it comes to quizzing your community, remember the key is to decide what you want to know. Then craft questions to give you clear answers that are useful in making a decision.